Loyal devotion and popularity have made Harley-Davidson one of the world’s most powerful brands, yet this icon still faces an uncertain future. With an overall reworking of the Harley-Davidson brand, there will be some significant changes this year. As part of its new Rewire and Hardwire strategies, here’s what you can expect from Harley-Davidson in 2021.
New Model Launch Shift
The new model year debut has been scheduled to align with the start of the riding season, instead of the usual August debut. On January 19, Harley-Davidson will announce new 2021 motorcycles, parts and accessories, riding gear and apparel. It’s not just reserved for members of the press, anyone can sign up for the virtual launch presentation.
Streamlined Model Lineup
H-D will be reducing their model lineup by 30%. It is rumored that the Breakout 114, Softail Deluxe and Softail FXDR 114 will be discontinued. H-D has confirmed that the much-anticipated Bronx streetfighter will not be debuting this year. The Pan America has become the chief focus, given how popular the adventure bike segment has become in the last decade.
H-D plans to take the old luxury goods trick of limiting availability to increase desirability. The company is going to be making fewer models, with fewer available options and in fewer colors, and then it's going to make fewer of them. This output reduction is not just for “exclusivity” but also for practical health and logistic reasons.
As always, we look forward to seeing what H-D has in store for us. While the Pan America adventure bike isn’t necessarily for everyone, it’s at least worth checking out to see for yourself. Sign up for the virtual launch experience and check out your local H-D dealership for the 2021 arrivals. Ride safe and Happy New Year!
About Karney Law Firm
The Karney Law Firm has been representing injured bikers since 1975. With a clear understanding of the obstacles motorcyclists face both on the road and in the courtroom, our attorneys fight for motorcycle accident victims. Protecting bikers throughout the Carolinas with offices in Charlotte, Greensboro and Raleigh. From accident through recovery, we’ve got your back. Contact us for your free consultation 877-376-9360.